The Bar Counter

The Bar Counter occupies the space of a premium health food snack.

The key to its marketing are strategic brand alignments with brand that communicate luxury, while having a focus on health and fitness. Brand collaborations with athleisure brand, Nimble Activewear, Australia’s Next Top Model, Sephora, Ashy Bines, Brooke Jowett, Business Chicks, Step Into Life, and Fuel My Fitness helped cement The Bar Counter’s premium status, while having an interest in health and lifestyle.

A through-the-line strategy has seen The Bar Counter’s following grow to 12.1K followers, and continues to grow each day.