The Juice Lab

As Marketing Manager at The Bailey Boys, I was responsible for overseeing the continued growth of our health food brands, with The Juice Lab being our flagship brand. In less than two years, The Juice Lab has become the third largest supplier of juice into Coles.

The brand success of The Juice Lab comes from a marketing mix of strong brand alignments within the fashion, health, lifestyle and wellbeing categories using through-the-line strategies. We’ve had several partnerships with publications, Grazia, Clique Mag and Clique Fit, sampling opportunities with health and fitness events, Bodhi & Ride, City2Sea, Run Melbourne, Muddy Hell, as well as campaigns with the Carlton Football Club.

The Juice Lab as a pressed juice brand occupies the space of accessible premium.