Sukin x The Juice Lab

Photography/ Styling:  Jessie Obien

Assistant:  Lauren Drzewucki

This campaign was a collaboration between leading Australian skincare brand, Sukin, and pressed juice brand, The Juice Lab.

To celebrate the launch of Sukin's Super Greens range, the idea was to pair up each of Sukin's Super Greens products with a green pressed juice from The Juice Lab.

In terms of aesthetics, we were looking to emphasize the lush green colour of Sukin's packaging by layering green foliage, tropical leaves, and natural stone textures accentuated by pops of colour from fruits and vegetables.  We used flatlays to create dynamic compositions to emphasize the qualities of the product as being natural and refreshing.  I personally shot and art directed this campaign. 

Overall the campaign was a success, with 2,736 entries and amassing over 1,175 new followers for The Juice Lab within a week.